jspeer, May 18, 2017 at 2:30 AM : I just remember the good old days when the One was rolling out. Where marketing wasn't a thing and the company actually cared. The idea was to create a top of the line phone and make it cheap since they weren't investing in advertising etc. That was what brought my attention to One Plus. When the invite system was to even out demand versus production. Waited 15 days for my One Plus One to ship from China. Those were the days. I bought the three because my One was starting to slack. In terms of the future, they probably will invest more in marketing and becoming more of a brand as it reels in more money, else, why do it then? I just hope they will never forget what One Plus was in the beginning and what it meant. That legacy will live on forever.