As you may have noticed, we've been sharing snippets on Facebook, Google Plus and Twitter, but here’s the story in its entirety. December 17, 2013 will go down in history. It’s when the OnePlus brand was first unveiled to the world. Most smartphones on the market today fall into one or more of these descriptions: Ugly: Designed by people without taste, for people who don’t care. Bloated: Filled with useless features and options that you’ll never use in real life. Shoddy: Poorly built with cheap materials, construction gaps, and creaking noises. The goal for OnePlus is to become a respected, global brand. Today, there aren't many of those left. E-commerce makes the world more transparent, gives users more choices, and changes the way business is conducted. Good products will become popular by word of mouth. This is a great opportunity for a product focused company like OnePlus. Our team consists of dreamers, and we’re striving to build something to be proud of. Why are we called OnePlus? Here’s one explanation: 1 stands for the status quo. + represents our desire to do better. We will always seek to disrupt and improve on the status quo. Here’s the second explanation for the name OnePlus. 1 stands for our users. + stands for sharing. We believe that good products will be shared between friends and family through word of mouth. OnePlus builds only beautifully designed devices with the highest quality, because our users would never settle for anything less. What does “Never Settle” mean when it comes to the product? There are a lot of questions about the best way to do something, but you have to get to the root of the issue. People say they don’t want larger screens. What they really mean is that the device needs to feel comfortable in your hand. Users want the largest possible display without sacrificing single hand operation. Another example is battery. People want a long lasting battery, but also want a slim body and a nice design. We find that most companies, when faced with these difficult choices, make concessions and compromises. We will do our best not to. Never Settle. It’s an attitude. Our users would never settle no matter where they come from, whatever their age, whatever their background. Our users would rather have nothing, than settle with something inferior. OnePlus or nothing. How will OnePlus survive? The essence of business has never really changed. The core focus has always been the product and what value it provides for customers. Some companies have beautiful product images and specs that look good on paper. However, they leave users disappointed after the unboxing. We believe in focusing on the aspects of a product that aren't immediately visible. Things like build quality, thoughtful design and service. Compared to competitors, this might be disadvantageous for us in the short run. However, we're confident that our product will speak for itself and spread through word of mouth, benefiting us in the long run. Industrial design wise, we’re confident our phone is more attractive than just about any phone on the market. Boom. We said it. OnePlus One will be built using only the best components and 2014 flagship specs, both inside and outside. With 9-band LTE support, the OnePlus One will allow for high speed connectivity in many countries around the world. LTE Bands: 1/3/4/7/17/38/39/40/41 On the software side, we knew we needed the best available software to complement the caliber of hardware we choose. CyanogenMod has grown to be the world’s most popular open source operating system with more than ten million users. CyanogenMod provides a light, fast and secure Android experience. The OnePlus flagship device will see a departure from the familiar CyanogenMod. There will be new, specially customized features and new exciting elements to the CyanogenMod experience. Good things come to those who wait. Luckily, we won’t have to wait that long. OnePlus One will see international availability in the second quarter of 2014.