Carl, Apr 9, 2014 : Let’s talk about how shopping at OnePlus will be like. Our goal is to make the OnePlus online shopping experience as friendly for the user as possible. To accomplish this, we chose to focus on three areas: localization, logistics and customer service. Will the shopping experience be perfect from the beginning? I don’t think so. As a young startup, we’re bound to make a lot of mistakes on the way. However, with your help, patience and guidance, I’m confident that we can make the OnePlus shopping experience great together. We look forward to start shipping. If there’s something that needs clarification after reading this post, don’t hesitate to ask. Localization When you visit OnePlus, it will feel like visiting any local e-commerce website from your country. It will be in your native language, the currency you pay in will be your local currency, and all aspects of the experience will be catered to your region. For instance on the product page where we talk about network connectivity, we will also show you what carriers the OnePlus One is compatible with in your country. Logistics Shopping online internationally can be painful, with long delivery times, poor communication, and customs issues. To improve this experience, we will have multiple warehouses in every continent we serve, and your package will always be shipped from the warehouse closest to you. This will help ensure safe and speedy delivery. European customers are often worried about customs and VAT when purchasing goods from outside of Europe. By the time you purchase the OnePlus One, we would already have imported them into the European Union, and paid all associated fees and taxes. The device will be shipped from one of our EU warehouses. The EU is still trying to unify the laws and taxes across the different countries, so some countries might still act a bit differently. However, this means that in 99.9% of the cases, EU customers will not be faced with any customs issues when buying their OnePlus. Customer Service When you have questions or face problems with your product, there will be three ways to obtain help: knowledge base, forums, and by contacting our customer service team. We will keep updating a knowledge base with the most common questions, so that you can find your answer immediately, without the need to wait for a response. The OnePlus Forums is growing into a great community where people discuss the latest technology, help each other out, and make new friends. This is also a great way to receive help for simpler questions. In addition, we’ll also have a dedicated customer service team ready to assist. As we start out, the customer service will operate from the OnePlus HQ. All agents will possess great English skills, and with the help of modern translation tools, will even be able to help you in your local language if you don’t feel like requesting help in English. Depending on how well our products are received, we may expand our customer service team to other regions in the near future. If in the rare chance that your product has quality issues, you will be taken care of by the warehouse closest to you. Our warehouses also double as service locations, and depending on region and circumstance, will pick up your device or have you send it. Of course, if we are to blame for the issues, we’ll also take care of the costs.